When it comes to innovation, war is swell.

"I hope you know,...this means WAR!"-- Daffy Duck

Yes, indeed, we have entered a war of sorts and history shows there's nothing like a war to goose the technological mind. The geeks gather, the directors demand, and the warriors want for new weapons to effectively engage the enemy and vaunt victorious.

Of late, real estate brokers are beginning to face a zero sum game, and finding the tools to prevail is paramount.

The toolmakers, too, are wide-eyed and feeling the crunch. They are constantly competing to attract impatient end-users imploring, "give me the means to maintain my mantle of gallant guide to balking buyers and spooked sellers demanding concrete counsel and swift solutions." Everywhere, reasoning real estate professionals are recognizing it's time to revise or replace rusty software and participate in the next paradigm shift...(but enough with the alliterative allocutions, already).

The "war" we speak of could be viewed not as an altercation between brokers but as old conventions grappling with a nexus of innovation and the promise of greater viability, between obsolescent methodologies and the advances generated by a more sophisticated real estate market. Proponents of each side exist, advocating their positions.

The other "war" among competing digital service and software providers is also heating up and is more hand to hand. It promises increased opportunities to brokers and the public at large. With tough times as the stimulus, we can all benefit from this hyper, digital activity.

In my
last post I discussed the brand new "map feature" that's being used by Manhattan Homes Inc. and other firms. It has revolutionized our broker-side search module--and we suspect much more is coming down the internet highway. In the not too distant future we foresee NYC brokers offering their registered clients and customers unique and powerful search engines via the internet that are interoperable in nature. They will provide to you, as our patrons, and us, as your brokers unprecedented communication tools that are collaborative, symbiotic and ultra-efficient in function. These "super" search engines will offer 24/7 connectivity while yielding information about all, or nearly all available listings that fit your parameters, and not just the exclusive or in-house listings of the broker you are visiting (as is presently the case). This will help form greater alliances for yet another "war": the battle against the damaging economic consequences we've all experienced over the past year. Today and in the future, those who seek help and guidance from the real estate professional will expect greater competence--so much more is at stake. Simply put, it's all about having broader access and a higher level of transparency. If this occurs it could be groundbreaking and a defining moment for the future of residential brokerage in Manhattan.

--Leigh Zaph. (any comments can be emailed to us at webitorials@manhattanhomesinc.com, thanks).